Print, Digital or Both? How Brands Can Reach Multiple Generations

Brands today find themselves facing a unique set of challenges. Every possible form of communication is available to them, but they often need to communicate with every generation—each with its own lifestyle, habits, experiences and values.

In this download, Blueline Magazine explores the nuances and preferences of four generations—and offers targeting tips on how to best use print and paper as a part of your next omni-channel campaign.